Fresh content of course.
There are just two things that search engines use to rank your site: Fresh content and your site’s authority, which is determined by the number and quality of the inbound links to your site.
So, to get found you just need to write articles or blog posts about your business, your clients, your success stories, and the challenges you resolve for your clients. And, then get a number of quality inbound or back links to those articles. Right?
True enough.
But, we both know there’s a bit more to it than just that. Yes, once you have the article content and the links to your site, you will be found by the more than 80% of your clients that first look on the Internet to find their products and services. That’s right at least 80% of your prospects will look online before they look anywhere else. Once you are found, then your offer needs to be enticing enough to sell them, or you need to at least capture their contact information so that you can get back to them. Otherwise, they just may never come back. But, conversion strategies are for another day. Today, we’re discussing getting found.
Since you are writing the article s to attract prospective clients, does it make sense to focus that content on what these prospective clients are looking for when they search? Let me put that another way, since 80% of your prospects are looking to solve their problem online, it would help if you were one of the solutions they are presented by the search engines?
So there is a method to the madness
Thought so. Here’s where some skill and research comes in handy. None of this is rocket science. No really, it’s not. It does take some practice though. Wouldn’t it be nice to have a road map, a system that guides you through the process?
I’ll come back to the road map in just a minute. First, I want to ask you another question. Do you use Social Media to promote your business? By Social Media, I’m talking about Facebook, Twitter, LinkedIn, Foursquare, Gowalla, and the host of other Social Media sites. While the activity on these sites may seem like a waste of time to some business owners, others are building a presence and following of clients and prospects. Oh, and remember that other thing that search engines consider when ranking sites? Inbound links? What if I told you that links from these Social Media sites to your website count? Does that change your thoughts on Social Media? Ya, I thought that it might.
So, back to the road map or system that guides you through knowing what your prospects are looking for when they are solving the problems your products and services address. What if we could give you the background knowledge and the methods to know what your prospects are likely searching for? Would that help you? What if we then showed you how to plan your content around these topics?
You’re in luck! We have just the courses for you. Our 3-week courses will get you going with your website, creating a solid foundation, a hub for your marketing plans. Then building on this hub we provide you the tools you need coupled with a solid understanding of what has to happen with your content to rank well in the Search Engines. From there the sky is he limit. Come join us by signing up today!