When it comes to marketing these days, the elephant in the room seems to be “but isn’t it all social?”
In many ways the answer is yes. And it is becoming more so.
Traditional marketing used channels like phone directories, newspapers, TV, telemarketing, print ads, and direct mail to reach out to the community and push out a message. And it worked very well for a long time. Today, the effectiveness of these channels is decreasing. No, I’m not saying that these channels are dead. With the exception of phone directories, each has a place in certain markets especially when mixed with one or more social channels.
Question this? Good for you. I knew that our readers would not just accept that with any evidence. So, let me ask you, when was the last time you actually used a phone directory for something other than a door stop or booster seat? How about listening to one of those telemarketing calls, if you even answered the phone? How many of you are like me and sort the mail over the trash can? And finally, when was the last TV commercial you saw that did not include a Facebook, Twitter, or website address? Especially when the ad is for a physical product or a local service?
If it is in fact “all social” how do you as a business person redesign your marketing plan to include the social aspects of today’s social environment?
One step at a time.
You know the old question “how do you eat an elephant?” The usual answer is “one bite at a time.” And in this case that is a good plan. Look there is no way possible for you to launch your business in “all” of the social media outlets at once. And most of the time, it does not even make sense to. So, take a moment and create a marketing plan that considers what you have going on now, what is working, and which channels are used by your ideal client the most. Start there and then develop a content strategy that uses these channels.
If you are a business that is based in an area or geographic regions, then do consider mobile in your plans. If your client can come to your office or would be likely to use your product or service when away from home or office, then a mobile friendly presence including mobile search is increasingly important.
If you want to know how to do this we will help you along your way, please feel free to contact us. We develop strategies that are unique for your business to get you more leads and help you to be found.