The past few articles on social media have generated some email questions and comments around the question “Do I really need a LinkedIn profile?” based on the idea that they don’t use social media for business and that social media is or can be a waste of time. I have to admit that our recent [...]
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The social media world exploded with the myth that Johnny Depp had died. First it was a drowning and then it was a car accident. There is even a RIP Johnny Depp Facebook Fan page with more than 128,000 likes honoring the not so dead and very talented actor. No, he’s not dead, at least [...]
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When we talk about marketing funnels and lead generation, the conversation typically goes something like this… “You gather folks at the top of the funnel with freebies and good content, and then you push them through the funnel into a sale.” Hello? Too frequently we act as though our prospects know exactly how they are [...]
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Last time we talked about getting your personal LinkedIn profile set up so that you look credible to the people you contact through LinkedIn. Today we are going to review the powerful advanced search features that LinkedIn provides to find leads for your business. First though, we need to get you a pool of connections [...]
View PostOur earlier social media post “Facebook: Is it for Your Business?” generated some email questions on the other social media platforms. As expected (at least by me) there were more questions regarding LinkedIn than Twitter or Pinterest. So, LinkedIn gets the nod for today’s post especially since I had planned to do a series of posts [...]
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We get a lot of questions about how using Facebook can help market a business. With more than a billion (yes that is a “B”illion) users it’s a pretty safe bet that your ideal client is using Facebook in some way. However, when these ideal clients are using Facebook, they may not be thinking of [...]
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WHAP! Here’s my tagline. SMACK! This is how we are different. BAM! Buy my stuff. When you think about your messaging strategy, do you find that it sounds like you got it from the department of redundancy department? Do you often say the same thing over and over? Perhaps it is because you are trying [...]
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The latest thing – it’s exciting! There’s a great swell of excitement and anticipation when the latest and greatest thing hits the scene. Crowd mentality sets in and people get all caught up in the fascination. It happens all the time: the latest summer blockbuster movie, the opening of a hot new restaurant in town, [...]
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When it comes to marketing these days, the elephant in the room seems to be “but isn’t it all social?” In many ways the answer is yes. And it is becoming more so. Here’s why: Traditional marketing used channels like phone directories, newspapers, TV, telemarketing, print ads, and direct mail to reach out to the [...]
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Back in the olden days (pre-1990), when you needed to talk to someone, you pretty much had two choices; call them up or meet them in person, which usually meant one or both parties having to travel, even if it was just to the next office. And if you needed to transfer information to that [...]
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