We’ve all heard that marketing to the mobile market is something that we need to pay attention to for both our online and offline businesses. To that I say “Thanks. I’ll add that to my stack of things to get to when I have time pile” and then go back to what I was already [...]
View PostA while back we talked about why you need an ideal client. If you’re thinking, “that’s great Art, but how do I know who my ideal client is?” You are not alone. I got a number of emails asking that exact question. There’s no easy answer Unfortunately, while other “gurus” out there will tell you [...]
View PostThe recent passing of music legends Disco Queen Donna Summer, Crowded House drummer Peter Jones, and Bee Gee Robin Gibb has once again fired up the social media world with posts, Tweets, and photo boards. According to mass media effects expert , Glenn Sparks, retweets, status updates and other social media posts about the latest [...]
View PostIncreasingly, online and offline businesses must have a website. It’s a simple fact of life in today’s world. People look to the web before the check any other places for information and services. Your site should be the hub of your entire marketing plan and for the best results, you need to have the site updated [...]
View PostOkay so when I heard about Video Marketing For Dummies I had to check it out. So what does a connected person do first? That’s right, I Googled it. And up came this very cute video. Take a quick minute and watch it. I’ll wait….. Told you I’d wait…:-) Kept your attention, right? The beautiful [...]
View PostThe latest Social Networking trends are showing that people are beginning to prune their connections. A recently published study by the Pew Internet Research Foundation backs this up when it found that women more actively manage (trim) their “friends” than men and overall nearly two-thirds of all social network users now trim their friend lists, 44% [...]
View PostBaseball season started a few weeks ago here in the States and being a big baseball fan I was excited about the upcoming season. Already there have been a few classics: Phil Humber threw only the 21st perfect game in MLB history for the White Sox against the Mariners, and the Red Sox blew a 9-0 lead [...]
View PostLast week GoDaddy founder, Bob Parsons, shot and killed an elephant in Zimbabwe and posted the video on his blog. As you may expect there was a huge backlash. Within hours of the posting, a leading competitor, NameCheap.com launched a coupon campaign that provided a large discount to anyone who wanted to “support elephant rights” [...]
View Post“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” ~ Seth Godin It’s part of our DNA. People need to belong. We are always finding ways to belong. We seek out other people who are like us. When we find others like us, we [...]
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