The past few articles on social media have generated some email questions and comments around the question “Do I really need a LinkedIn profile?” based on the idea that they don’t use social media for business and that social media is or can be a waste of time. I have to admit that our recent [...]
View PostThe social media world exploded with the myth that Johnny Depp had died. First it was a drowning and then it was a car accident. There is even a RIP Johnny Depp Facebook Fan page with more than 128,000 likes honoring the not so dead and very talented actor. No, he’s not dead, at least [...]
View PostLast time we talked about getting your personal LinkedIn profile set up so that you look credible to the people you contact through LinkedIn. Today we are going to review the powerful advanced search features that LinkedIn provides to find leads for your business. First though, we need to get you a pool of connections [...]
View PostOur earlier social media post “Facebook: Is it for Your Business?” generated some email questions on the other social media platforms. As expected (at least by me) there were more questions regarding LinkedIn than Twitter or Pinterest. So, LinkedIn gets the nod for today’s post especially since I had planned to do a series of posts [...]
View PostWe get a lot of questions about how using Facebook can help market a business. With more than a billion (yes that is a “B”illion) users it’s a pretty safe bet that your ideal client is using Facebook in some way. However, when these ideal clients are using Facebook, they may not be thinking of [...]
View PostThe latest thing – it’s exciting! There’s a great swell of excitement and anticipation when the latest and greatest thing hits the scene. Crowd mentality sets in and people get all caught up in the fascination. It happens all the time: the latest summer blockbuster movie, the opening of a hot new restaurant in town, [...]
View PostWhen it comes to marketing these days, the elephant in the room seems to be “but isn’t it all social?” In many ways the answer is yes. And it is becoming more so. Here’s why: Traditional marketing used channels like phone directories, newspapers, TV, telemarketing, print ads, and direct mail to reach out to the [...]
View PostYes, mobile marketing has been called all of the above. So which is it? We have discussed how big mobile marketing is before, and here are some more stats that may help inform your decision: It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average [...]
View PostRecently our good friend and copywriter Kathryn Aragon penned an article titled “Social Content Marketing?” that struck a chord with me. The gist of the article is that to teach the various marketing strategies, many authors will make it sound like that strategy is the only or most important one. And, this is simply not [...]
View PostAre you confused by all the talk about Search Engine Optimization (SEO) tricks and gimmicks? How about all of the latest “must do” things and new sensations for high ranking pages? Video, social media, images, Pinterest, Facebook, Twitter, Google, oh my. Do you feel like you can’t keep up? Let me share a secret with [...]
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