The past few articles on social media have generated some email questions and comments around the question “Do I really need a LinkedIn profile?” based on the idea that they don’t use social media for business and that social media is or can be a waste of time. I have to admit that our recent [...]
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The social media world exploded with the myth that Johnny Depp had died. First it was a drowning and then it was a car accident. There is even a RIP Johnny Depp Facebook Fan page with more than 128,000 likes honoring the not so dead and very talented actor. No, he’s not dead, at least [...]
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When we talk about marketing funnels and lead generation, the conversation typically goes something like this… “You gather folks at the top of the funnel with freebies and good content, and then you push them through the funnel into a sale.” Hello? Too frequently we act as though our prospects know exactly how they are [...]
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Last time we talked about getting your personal LinkedIn profile set up so that you look credible to the people you contact through LinkedIn. Today we are going to review the powerful advanced search features that LinkedIn provides to find leads for your business. First though, we need to get you a pool of connections [...]
View PostOur earlier social media post “Facebook: Is it for Your Business?” generated some email questions on the other social media platforms. As expected (at least by me) there were more questions regarding LinkedIn than Twitter or Pinterest. So, LinkedIn gets the nod for today’s post especially since I had planned to do a series of posts [...]
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We get a lot of questions about how using Facebook can help market a business. With more than a billion (yes that is a “B”illion) users it’s a pretty safe bet that your ideal client is using Facebook in some way. However, when these ideal clients are using Facebook, they may not be thinking of [...]
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